Privacy policy

1. Introduction

J2Collection d.o.o. (“we”, “our”, or “us”) operates a digital journal and editorial platform focused on stories, places, and experiences across Croatia, Montenegro, Slovenia, and the surrounding region.

We respect your privacy and are committed to protecting your personal data. We process personal data transparently, fairly, and only for specified purposes. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, interact with our content, subscribe to our communications, or contact us directly.

In the course of our work, we may process personal data related to readers, subscribers, and business partners. We do so responsibly and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

By using our website, you acknowledge that your personal data may be processed as described in this Privacy Policy.

2. Data Controller

The data controller responsible for the processing of your personal data is:

J2Collection d.o.o.
Majpruzi 12, 10000 Zagreb, Croatia
OIB: 80901214228

Email: info@j2collection.com

J2Collection d.o.o. determines the purposes and means of processing your personal data in accordance with applicable data protection laws. You may contact us regarding any questions related to personal data processing.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

3.1 Information you provide directly

When you contact us, subscribe to our newsletter, or otherwise communicate with us, we may collect:

• your name and surname
• your email address
• any other information you choose to provide

3.2 Information collected automatically

When you visit our website, we may automatically collect certain information, including:

• IP address
• browser type and device information
• pages visited and time spent on the website
• general usage data

This information is collected to understand how our website is used and to improve its functionality.

3.3 Newsletter and communication data

If you subscribe to our newsletter, we will collect your email address and any preferences you provide.

You may unsubscribe from these communications at any time by following the unsubscribe link included in each email.

We may use trusted third-party email and newsletter platforms to manage and deliver our communications. Such providers process personal data on our behalf and in accordance with applicable data protection laws.

3.4 Collaboration and business-related data

If you contact us regarding partnerships or collaborations, we may process:

• contact details (such as name, email, company)
• information related to your business or services
• materials or content you choose to share with us, including text, images, and other media

We may also process publicly available information from your digital channels (such as websites or social media profiles) where relevant for collaboration or editorial purposes.

3.5 Social media and digital communication

If you interact with us through social media platforms or digital communication channels (such as Instagram, email, or similar), we may process:

• your username or account information
• content you share with us or tag us in
• communication exchanged through these channels

We do not knowingly collect sensitive personal data unless explicitly provided by you.

This may include the reposting, sharing, or featuring of publicly tagged or shared content across our website, newsletters, and social media channels in connection with our editorial and promotional activities.

Our website and platform are not intended for individuals under the age of 16, and we do not knowingly collect personal data from children.

Social media platforms operate independently from J2Collection and are governed by their own privacy policies. We encourage users to review those policies before interacting with such platforms.

3.6 Editorial and submitted content

Where individuals voluntarily provide photographs, interviews, testimonials, comments, social media content, written contributions, or other materials for editorial, promotional, or collaboration purposes, J2Collection may publish, reproduce, distribute, or feature such content across its website, newsletters, social media channels, and related publications.

Where required by law, appropriate permissions will be obtained before publication.

3.7 Membership and account-related data

Where applicable, we may collect and process information related to user accounts, memberships, subscriptions, or access to restricted areas of the platform and selected member or agent resources, such as:

• account login information
• membership or subscription preferences
• saved content and platform activity
• communication preferences

This data may be processed for the purpose of providing access to selected platform features, improving user experience, and managing future membership or account-related services.

4. How We Use Your Data

We use your personal data for the following purposes:

• to respond to your inquiries and communicate with you
• to provide, maintain, and improve our website and content
• to send newsletters and updates, where you have subscribed
• to understand how users interact with our platform and improve user experience
• to ensure the security and proper functioning of our website

We may also use your data in connection with our editorial and publishing activities, including creating and distributing digital content, articles, and features across our platform and related communication channels.

In the context of collaborations, we may use your data to:

• communicate regarding potential or ongoing partnerships
• prepare and publish editorial features or digital content
• include and distribute content through newsletters, social media, and other communication formats

We may also use your data to communicate selected updates, features, or collaborations that we believe may be relevant to you, where permitted or based on your preferences.

Where applicable, we may use your data to:

• manage requests related to services or future offerings
• provide customer support
• communicate relevant updates regarding our services

We process personal data only where there is a lawful basis to do so, including your consent, our legitimate interest in operating and improving our platform, or where processing is necessary to respond to your request. We ensure that all processing is limited to what is necessary and proportionate to the intended purpose.

4.1 Legal Basis for Processing

We process personal data on the following legal bases:

• your consent, where you have provided it (such as newsletter subscriptions and cookie preferences)
• the performance of a contract or pre-contractual measures, where processing is necessary to respond to your requests or provide services
• compliance with legal obligations
• our legitimate interests in operating, maintaining, improving, and securing our website, content, and business activities, provided such interests do not override your rights and freedoms

5. Sharing Your Data

We do not sell your personal data.

We may share your personal data only where necessary and in the following circumstances:

• with service providers who support the operation of our website and services, such as hosting providers, email platforms, analytics tools, and where applicable, trusted third-party payment providers used for future subscriptions, memberships, digital purchases, or related services
• with selected partners and collaborators (such as hotels, villas, brands, or other service providers), only where necessary to facilitate communication, agreed collaborations, content creation, or publication
• with competent authorities where required by law or legal obligation

All third parties are required to process your data securely and in accordance with applicable data protection laws. We ensure that such parties process personal data only on our instructions and in accordance with applicable data protection laws.

Certain third-party service providers we use may process personal data outside of the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards and data protection measures are in place in accordance with applicable data protection laws.

Where personal data is transferred outside the EEA, such transfers are carried out on the basis of adequacy decisions issued by the European Commission or through appropriate safeguards, including Standard Contractual Clauses (SCCs), where required.

6. Cookies and Analytics

Our website uses cookies and similar technologies to ensure proper functionality, improve user experience, and understand how visitors interact with our content.

Cookies may be used to:

• enable core website features
• analyze website traffic and usage
• understand how visitors interact with our content

We may use third-party analytics tools (such as Google Analytics or similar services) to collect information about how users interact with our website. This data is used in an aggregated and anonymised form where possible.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain functionalities of the website. You may withdraw or change your cookie consent preferences at any time through the cookie settings available on our website.

Where required by applicable law, users will be given the option to manage cookie preferences and provide or withdraw consent through our cookie consent tools.

Further information about the specific cookies used on our website and your available choices is provided through our cookie consent banner/settings, where applicable.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Retention periods may vary depending on legal requirements or legitimate business needs.

Different types of data may be retained for different periods, depending on their purpose:

• contact and communication data – generally retained for up to 24 months after the last communication, unless a longer period is required by law or necessary for ongoing business purposes
• newsletter subscription data – retained until you unsubscribe or withdraw your consent
• analytics and usage data – retained in accordance with the retention settings of the analytics platform used
• collaboration and partnership-related data – retained for the duration of the collaboration and for a reasonable period thereafter for administrative, legal, and business purposes

When personal data is no longer required, it is securely deleted or anonymised.

8. Your Rights

Under applicable data protection laws, including the General Data Protection Regulation (GDPR), you have the following rights:

• the right to request access to your personal data
• the right to request correction of inaccurate or incomplete data
• the right to request deletion of your personal data
• the right to restrict or object to the processing of your data
• the right to request transfer of your data to another service provider
• the right to withdraw your consent at any time, where processing is based on consent
• the right to object to processing based on our legitimate interests

You also have the right to lodge a complaint with a supervisory authority. In Croatia, the competent authority is the Croatian Personal Data Protection Agency (AZOP), Ulica Metela Ozegovica 16, 10000 Zagreb, Croatia, email: azop@azop.hr.

To exercise any of your rights, you may contact us at: info@j2collection.com. We will respond to all requests within the timeframes required by applicable law.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration.

These measures include, where appropriate:

• secure data storage and access controls
• limiting access to personal data to authorised persons only
• use of secure technologies and protocols

While we take reasonable steps to protect your data, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We regularly review our security measures to ensure an appropriate level of protection.

10. Automated Decision-Making

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects on individuals.

11. Third-Party Links

Our website may contain links to third-party websites, platforms, or services.

We are not responsible for the privacy practices or content of such third-party websites. We encourage you to review their privacy policies before providing any personal data.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. Continued use of the website after changes are published constitutes acceptance of those changes.

Any updates will be published on this page, and where appropriate, we may notify you through other communication channels.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.

13. Contact

If you have any questions, requests, or concerns regarding this Privacy Policy or the processing of your personal data, you may contact us at:

J2Collection d.o.o.
Majpruzi 12, 10000 Zagreb, Croatia
OIB: 80901214228
Email: info@j2collection.com